Toolbank 2015

Another year, another record breaking Toolbank ‘Real Deals for You’ campaign: The Christmas Collection.

This year’s design included present boxes wrapped in shiny foil, which I built as 3D models in Cinema 4D.

Then creating various coloured versions as looping quicktime files, converting them into particle effects in Motion and making them fly towards camera. Also I built custom box transitions in Motion with full rigging into Final Cut Pro X. This meant I could change the direction and colour of the box wipe transition using just a simple pull down inside FCPX.

After three days of workshop filming back in April, I started putting the main campaign video together, which at over 30 minutes long is versioned in two currencies – Sterling and Euros.

We also filmed over 60 Social Media product demos which are presented ‘to camera’ by Andy or Nigel from Toolbank. These get embedding in the product pages on the Real Deals website

Then, in August I filmed the TV commercial at Prime Studios in Leeds. This time filmed as a chromakey.

Using my new JVC LS300 I fed an SDI picture to my 23 inch location monitor, and also streamed a Wi-Fi video feed to a laptop for timecode logging. Our great pal Vic McCullagh was on hand to light the set and provide his unique perspective on proceedings.

Love that guy!