Hack Attack

, ,

Here’s a slight reworking of an existing format for the lovely folks at UMPF. And this time, for a new client: Virgin Trains. Hopefully we’ll see more work from them in the future…

Stunning Stats

, , ,

World travel 15_1World travel 15_2

Day One of the World Travel Market 2015 exhibition in London.

MONDAY

Every day this week I am producing a video showing the social media impact of this massive conference.
I re-version the edit with different numbers and quotes, then encode an mp4 for final upload.

TUESDAY

WEDNESDAY

Toolbank 2015

, , , , , , , , , ,

Another year, another record breaking Toolbank ‘Real Deals for You’ campaign: The Christmas Collection.

Toolbank15_7 Toolbank15_8

This year’s design included present boxes wrapped in shiny foil, which I built as 3D models in Cinema 4D.

Toolbank15_5

Then creating various coloured versions as looping quicktime files, converting them into particle effects in Motion and making them fly towards camera. Also I built custom box transitions in Motion with full rigging into Final Cut Pro X. This meant I could change the direction and colour of the box wipe transition using just a simple pull down inside FCPX.

Toolbank15_6

After three days of workshop filming back in April, I started putting the main campaign video together, which at over 30 minutes long is versioned in two currencies – Sterling and Euros.

We also filmed over 60 Social Media product demos which are presented ‘to camera’ by Andy or Nigel from Toolbank. These get embedding in the product pages on the Real Deals website

Toolbank15_1

Then, in August I filmed the TV commercial at Prime Studios in Leeds. This time filmed as a chromakey.

Toolbank15_2

Using my new JVC LS300 I fed an SDI picture to my 23 inch location monitor, and also streamed a Wi-Fi video feed to a laptop for timecode logging. Our great pal Vic McCullagh was on hand to light the set and provide his unique perspective on proceedings.

Toolbank15_3

Love that guy!

I Shoot – You Score

, , , , ,

Another regular client – UMPF PR asked me to make a quick awards submission video for them:

Filmed in their soon-to-be new office in The Calls in Leeds, Amy did a great job in front of the camera (not the first time I’ve filmed her), then with the addition of a few graphics and sound effects we were done.

A square kind of a deal

, , , , ,

Over the past year I’ve been creating fun 15 second Instagram videos for ParkInn hotels. As the videos get released they appear on the client’s feed

It all started with the Manchester video:

More recently the graphic style has change slightly:

Spy. #WeDoNot encourage James Bond style behaviour, but #WeDo suggest you explore magnificent #Moscow

A video posted by Park Inn by Radisson (@parkinnbyradisson) on

Originally I edited these videos in a 720p timeline with a custom 640×640 overlay to help with framing, then I’d crop the resulting video in Handbrake when encoding the mp4 for Instagram. But in recent months Final Cut Pro has been updated to allow for custom project dimension so a 640×640 30 fps workspace was easy to create. As you can see I remake certain elements such as the particle effects for creating water and steam in the shower scene, as well as creating the blue nightime effect in the bedroom scene. And luckily I’ve got a huge collection of sound effects and music that always seem to deliver what the clients want.

Here’s an edited compilation of some of the fun stuff, including a recording of my daughter playing the piano:

When in Rome…

, , , ,

Rome01

Rome02

We’re barely back a week and the main Rome film is edited and signed off.

Rome06

Rome04

We’ve also made a simpler, faster version for social media. This is using footage I shot specifically for this purpose while on location.

East Coast Instagrams

As well as making the two final show highlights packages, I’ve just completed a series of ten weekly YouTube highlights clips for the Sky TV series ‘All Aboard‘: