Ten years of Toolbank

Today was my last day working on Toolbank’s 2013 Christmas campaign.

I first worked with them back in 2003 when I was Senior Editor at CBF in Leeds editing their TV commercial. From then on I worked with various agencies to create their campaigns.
In the early days 3000 VHS videos were distributed across their UK dealers together with VHS combi TV’s. I started filming on my VX2000 and authoring DVD on the early Final Cut Studio software.

These days it’s distributed on DVD, SD cards and via Social Media and the Internet. The bulk of the work is an in-store loop video running at over 20 minutes in two versions – Sterling and Euros.

The online campaign will be rolled out a week from now, and the thirty or more individual videos I made will start going live.

Lastly, today we filmed the TV commercials in Leeds with the team from Dark Horse Media. After helping rig the lighting the day before we got an early start and filmed all 10 adverts in a day, plus some additional footage!