A square kind of a deal
Over the past year I’ve been creating fun 15 second Instagram videos for ParkInn hotels. As the videos get released they appear on the client’s feed
It all started with the Manchester video:
More recently the graphic style has change slightly:
A video posted by Park Inn by Radisson (@parkinnbyradisson) on
Originally I edited these videos in a 720p timeline with a custom 640×640 overlay to help with framing, then I’d crop the resulting video in Handbrake when encoding the mp4 for Instagram. But in recent months Final Cut Pro has been updated to allow for custom project dimension so a 640×640 30 fps workspace was easy to create. As you can see I remake certain elements such as the particle effects for creating water and steam in the shower scene, as well as creating the blue nightime effect in the bedroom scene. And luckily I’ve got a huge collection of sound effects and music that always seem to deliver what the clients want.
Here’s an edited compilation of some of the fun stuff, including a recording of my daughter playing the piano:
