Another year, another Toolbank campaign, and I’ve just uploaded this year’s introduction video:

The full loop video shown in stores this year is 25 minutes long with 9 fully featured products, as well as 72 additional products and prices. All of this produced in two currencies as usual:

Year on year the campaign has grown to include more and more products, most recently gaining a significant social media presence as well. To help with this I’ve been tasked with making social media video for almost every product in the campaign in both Sterling and Euros currencies. Due to stock availability and time constraints I film most, but not all of the footage, however I do edit it all adding the campaign graphics that I build each year. In total I’ve uploaded 155 Toolbank videos to YouTube this year!

This year the creative agency ‘Shine’ designed a cloche and dinner table setting style. So I decided the only way I could bring it life with a transitioning animation was to have the cloche lift, revealing the brand logo which then transitions to the video.  My wife kindly provided the butlers arm which I shot against my Chromakey screen. Thanks Chuck!