SoftBrick

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Today was my second day of filming for SoftBrick, the UK’s biggest manufacturer of soft play equipment for children’s play centres. Using my FS100 and 11mm ultra wide lens I’ve been able to film inside these huge and amazingly complex structures that they’ve created. Also also worth mentioning that the low light capabilities of the camera are a massive help as some areas are designed to be really dark and atmospheric.

The first day of filming was at Bubbles World of Play in Liverpool, followed by filming at the factory in Manchester. Today I visited a huge, newly opened play centre in Northampton – The Riverside Hub. These venues are amazing, I wish there was something like them in Leeds as I’d love to take my two year old along. I’ve also used the GoPro to shoot factory timelapse and I had the opportunity to use the full length mode of my 4 metre jib, which doesn’t often happen as it’s too long for most venues.

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Softbrick are using various edited videos to show at trade conferences across the EU. These videos are mute and create a seamless loop when played back on a solid state media player.

Below is a typical section of an exhibition loop.

Putting words on your mouth

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The guys at IdeasBynet are always asking me for something a little out of the ordinary. This time we were making a TV commercial to promote their rebrand, something fresh and fun with loads of character.

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This was shot in their photo studio, lit with two 1.2kw MSRs through my diffuser frames and Dedos as backlighting. The performers were two staff members and one semi-pro actress. They were holding sticks with cardboard sheet and tracking markers drawn on. The shoot was fairly simple, the only difficulty was ensuring that the actors didn’t move their mouths too much behind the cardboard and that they didn’t turn their heads too much or their mouths would be visible.

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The post production process was obviously quite complex as you’d expect…

-Get the voice performances edited and signed off by the client.
-Edit the actor’s background footage to match the voice recording.
-Save each dialogue line as individual Quicktime files.
-Motion track the individual mouths for each file.
-Edit the mouth movement images to match the voice recording.
-Apply the mouth images edits with the motion tracking to the ordinal background files.
-Put it all back together in Final Cut Pro.
-Apply colour corrections, add strobing/weaving effect.

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I’m really happy with the end result: